22 Irrefutable Laws of Advertising: And When to Violate Them
By Michael Newman.
Description
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today. - from Amzon
ISBN(s)
0470821868, 9780470821862
