Beyond "e": 12 Ways Technology is Transforming Sales & Marketing
By Stephen Diorio.
Description
The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology—including but not limited to the Web—to get more marketing power for less money. Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay...
ISBN(s)
0071376496, 9780071376495
