The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems
By Unknown Author.
Description
Businesses need a new type of problem solving. Why? Because they are getting people wrong.Traditional problem-solving methods taught in business schools serve us well for some of the everyday challenges of business, but they tend to be ineffective with problems involving a high degree of uncertainty. Why? Because, more often than not, these tools are based on a flawed model of human behavior. And that flawed model is the invisible scaffolding that supports our surveys, our focus groups, our R&D, and much of our long-term strategic planning.In The Moment of Clarity, Christian Madsbjerg a...
ISBN(s)
1422191907, 9781422191903
