The New Mainstream: How the Multicultural Consumer Is Transforming American Business
By Guy Garcia.
Description
An economic revolution is transforming America. It's called The New Mainstream.The New Mainstream explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail.In The New Mainstream, Guy Garcia offers us both a wake-up call and a road map to the new multicultural reality in America. The New Mainstream is a corporate survival guide for the uncharted markets of the twenty-first century as well as an intellectual toolkit for anyone hoping to get a handle on -- or ...
ISBN(s)
0060584653, 9780060584658
