The Analytical Marketer: How to Transform Your Marketing Organization
By Adele Sweetwood.
Description
How to lead the changeAnalytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are needed to leading interactions with IT, finance, and sales and creating a unified view of the customer. The Analytical Marketer provides critical insight into the changing marketing organizationdigital, agile, and analyticaland the tools for reinventing it.Written by the head o...
ISBN(s)
1625278454, 9781625278456
